The Importance of Market Research

Imagine meeting a mechanic who has never met someone with a broken down car…

Imagine meeting a doctor who has never been around a sick person…

Imagine meeting a fire fighter who has never spoken with the owner of a fire-damaged home…

Communicating with the people we serve helps us gain a level of understanding that could never be achieved by just guessing…

This is why I’m shocked to hear digital marketers aren’t doing this…

It doesn’t matter if you’ve just started an agency, or if you already have a few clients…

You just have to get on some calls with your ideal client…

And here’s why…

✅ Your content will be more relevant

✅ Discover what really motivates your prospects

✅ The language you use in calls will resonate better

✅ You will build trust within the community

✅ Become the expert in solving common problems

When I started working with digital marketers… 

I spoke to 40 marketers from all over the world in 2 days…

From complete beginners to established agency owners…

And the data I collected still impacts the content I create to this day…

Once you know, you know…

It’s like pulling back the curtain. You can never go back.

And the great news is people are more than willing to jump on a call with you…

Finding 40 people was easy, I just needed to ask…

I challenge you to get 40 people on a call over the next week…

And here are the 4 questions you should ask on those calls to get the most useful data possible.

1️⃣ What do you need help with?

Open ended question to find out the biggest problems your ideal client is facing right now…

2️⃣ What has been your biggest challenges with your business?

To understand what the biggest problems they faced were and how they solved those problems…

3️⃣ What’s holding you back?

Discover what they think is the key for success…

4️⃣ What’s your motivation for solving this problem?

Find out, ultimately, what they really want. Is it freedom? Money? Happiness?

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