Not every prospect you connect with will want to work with you in the same way…
And some may not have the funds for your full scale marketing…
This is how to make sure you don’t miss out on sales from legitimate prospects…
Let’s imagine you spent weeks nurturing a lead…
You connected with them in a group… They accepted.
Added immense value on your profile… They engaged.
Did a live tutorial… They commented.
Ran a poll on your story… They voted.
Updated your cover image… They liked.
They’re basically BEGGING you to sell them at this point.
You get them on the phone and they HAVE budget…
But just not enough to pay for your full scale marketing ?
Warm lead gone, right?
Well, not if you have the right offer setup…
? DIY (Do It Yourself)
Your DIY offer is time leveraged. A product or program that you have created that involves zero time investment from you after sale. The most typical example is an online course for your niche showing them how to implement your systems for lead generation/marketing/etc.
?PRICING: Anywhere from $197 to $997 depending on the niche and detail of the course/product/program
⛑️ DWY (Done With You)
This is your consulting package. A DWY offer is the offer I see digital marketers not including in their list of services the most. DWY is minimal in time involvement, normally around 1 hour per week or half day batches and involves you training the client to implement your systems with personalised assistance.
?PRICING: Minimum $1,000 per month for weekly 1 hour sessions or per half day
✊ DFY (Done For You)
Now, we get to your full scale marketing.
?PRICING: Minimum $2,500 per month
The benefit in having all of these offers ready to go is your full scale marketing is now positioned as a premium product and can be priced as such…
If you’re struggling to increase your pricing, this is a great strategy for that…
Create the offers…
Nurture the leads…
And never worry about missing out on a sale from a legitimate prospect again…