How To Keep Digital Marketing Clients For Longer Than 1 Month

A lot of time and effort can go into finding clients…

When they only stay for a month, that freakin’ hurts 🤬

Client retention is MASSIVE for a growing agency.

There are 2 critical elements for ensuring your digital marketing agency can scale…

The first is a PREDICTABLE lead generation strategy (see my last post)…

And the second is extending client RETENTION…

Unfortunately, retention is a real issue for growing digital marketers (as is lead gen, really 🤔)…

Industry average churn is a whopping 30%

That means for every 10 clients, 3 are leaving at the end of the month.

BUT

It doesn’t have to be that way…

The way I see it, there are 3 ways to ensure you retain clients for longer…

1️⃣ Get REALLY good at what you do…

This isn’t a real priority for some digital marketers 🤷 and that is a real issue in the industry. If you decide to be the VERY BEST at serving your niche, not only will that mean you keep clients for longer, it will ALSO mean you can charge more and attract better clients. So, do that.

2️⃣ Have a killer onboarding process…

First impressions are key. If you get a new client and the process is clunky/sloppy, you better hope you’re freakin’ good at what you do to keep that client on. Work on your onboarding process. Impress them with your systems. Contracts. Slack channels. Checklists. The client will feel justified in their decision to hire you AND they’ll trust in your ability to produce results… Even if the 1st month doesn’t go gangbusters.

3️⃣ Agree to 3/6-month KPIs… Even they sign for 1 month

This is a pro tip, and not something too many marketers are doing. By setting 3-month KPIs with the client (even if they sign for 1-month), you are doing a couple of things. Firstly, you’re getting them to think longer term and, subconsciously, to commit to longer than what the contract says. Secondly, you’re setting expectations and gaining clarity on what success looks like, so when the discussion comes up, you have numbers to back up why they should sign back on.

What processes do you have for maximising client retention?

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